174: Kelly Wolgamott • The Scents of Pure Michigan

Pure Michigan is one of (if not) the most iconic tourism marketing brands in history, completely transcending logo or tagline. Kelly Wolgamott joins us for a fascinating conversation covering the origins of the campaign, its future vision…and its entrance into the fragrance space to allow destination fans and the curious to experience the scents of Pure Michigan. And, insights into how the voice of the brand is being expanded for future generations. Join us.