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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
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Thursday Jul 13, 2023
Thursday Jul 13, 2023
This week, we welcome back Adam Stoker (the Podcast Whisperer) for a thought provoking conversation on how DMOs should view their role in promoting their communities. According to Adam, for years, we have been "renting" visibility in traditional media, online, etc. Shouldn't we be owning it? And, to use another analogy (hunter / farmer), should we be targeting consumers or cultivating them? A fascinating conversation that deserves your listen.
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