As the philosophical discussion of whether the "M" in DMO stands for "Marketing" or "Management" (or both) continues in many quarters, the Rockford Area (IL) CVB has blazed its own path over the past decade by focusing on what's best for the community. RACVB CEO John Groh guests on this edition of DMOU with his thoughts on how a "Citizens First" mantra has lifted Rockford's image of itself and for others. You'll also hear why having exceptional video assets at the ready offered the RACVB the opportunity to punch back when Forbes dissed the city...and about one of the most interesting internships one could imagine.
What keeps one of the top Digital Marketers in the DMO space up at night? Visit Austin’s Katie Cook shares her thoughts on the new expectations regrading attribution, new tracking tools that enable smarter marketing decisions (as well as destination development advocacy) and what’s around the next corner (both exciting and potentially disturbing). Plus...a brief travelogue from an island destination you've likely never visited.
Bill Baker’s latest book is called “Place Branding for Small Cities, Regions & Downtowns.” We recently caught up with Bill to learn more about the new book and, more importantly, where he sees the future of Place Branding taking us all. Armed with several case studies to drive home his philosophies, Bill suggests that destination logos may well be giving way to font type to represent a brand…and several other game-changing concepts. Oh yeah...and there's a story about bagpipes and a kilt in there, too.
When Destination Madison publicly endorsed an ambitious lakefront hotel project a decade ago, the push-back was as unexpected as it was swift. While a scaled back version of the project eventually came to fruition, CEO Deb Archer took steps to ensure that the organization would never be in that position again. In this episode of DMOU, Deb recounts the process and shares how her DMO developed a “Decision Matrix” tool that vets every project or legislative initiative that comes before it. You’ll also learn how a Destination Madison-sponsored public art project impacted the community in multiple ways.
Longwoods International's "Halo Effect" study proved there was a direct correlation between tourism marketing and an increased interest to move to a destination. The South Shore Convention & Visitors Authority took that concept to its ultimate expression by partnering with other community development entities to launch a "Grass is Greener" campaign to attract Illinois residents to move to Indiana. CEO Spero Batistatos shares the evolution and execution in this episode of DMOU...plus a few other gems.
To see the "Grass is Greener" campaign, click HERE
Is the Visitor Information Center still viable? In this episode of DMOU, we meet Linda John, the CEO of Visit Eau Claire WI. She shuttered her Visitor Center a decade ago, believing them to be passe. She moved to a mobile Visitors Center, which she has just sold. Today, she is back to welcoming the world to a new physical Visitors Center...with an entirely new philosophy.
Check out this walk-through video...and hear the background on this edition of DMOU.
Longwoods International changed the way many understand the impact of Destination Marketing on Economic Development with its "Halo Effect" study. The research consultancy now is changing how the industry views and interacts with residents. In this episode of DMOU, we talk with Longwoods CEO Amir Eylon for a deeper dive into these new tools...and more.
Maura Gast (FCDME, past Chair of Destination International and the CEO of the Irving CVB), is one of the true thought leaders in the Destination Marketing space. In this episode of DMOU, she talks about the changes and upgrades to CDME and DMAP...and, how she helped guide Irving's renaissance into a meetings, events and entertainment mecca.
Author and raconteur Rick Antonson is the former CEO of Tourism Vancouver. In this first episode of the new DMOU, Rick discusses the progress the tourism industry has made to be more green, the concept of "Cathedral Thinking" and what he knows now that he didn't know then.