121: Olena Pavlyuk • Destination Marketing in a Country at War

When the moderator went to the audience this year at the Annual Convention of Destinations International asking, "what keeps you up at night," Lviv's Olena Pavlyuk held out her mobile device and replayed a recording of an air raid siren. In this fascinating episode of DMOU, Olena shares how war has changed her community into one of volunteers, how Lviv has become a hub for medical tourism through UNBROKEN...and how the DMO secured and serviced over 600 events last year, despite the constant threat of missiles and power black-outs. It's a spirited conversation of inspiration, selflessness and the power of the human spirit. Listen in.