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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
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Thursday Aug 24, 2023
Thursday Aug 24, 2023
Experience Columbia SC's Kelly Barbrey joins DMOU to share how her DMO has reimagined the traditional Ambassador program into a sensationally high-profile strategy that utilizes select residents as subject experts to share the destination's stories. She also outlines the success of the Pimento Cheese Passport campaign and her organization's initial foray into NIL Sponsorship of Collegiate Athletes.
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