Cleo Battle: Successfully Mitigating the Loss of a Convention Center

While those of us with Convention Centers always dream of upgrades and expansions...what if that renovation meant your primary asset would go dark for two years? In this edition of DMOU, we hang with Louisville Tourism COO Cleo Battle, who shares that the loss of their Convention Center actually made their DMO better. You'll hear how they adapted their team and approach in response to the closure and how they've evolved into a much more effective agency.