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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
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Monday Mar 07, 2022
Monday Mar 07, 2022
It wasn't necessarily the pandemic that powered Visit Champaign County to rethink its role in the community...but it gave them time to work through powerful goals in their Strategic Plan. On this edition of DMOU, CEO Jayne DeLuce shares the thinking behind VCC's new Community Benefit Funding Model, the upcoming launch of a sustainable African-American Heritage Trail and the triumphant return of the State Boys Basketball Tournament this month.
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