John Groh: Evolving Beyond Just Destination Marketing

As the philosophical discussion of whether the "M" in DMO stands for "Marketing" or "Management" (or both) continues in many quarters, the Rockford Area (IL) CVB has blazed its own path over the past decade by focusing on what's best for the community. RACVB CEO John Groh guests on this edition of DMOU with his thoughts on how a "Citizens First" mantra has lifted Rockford's image of itself and for others. You'll also hear why having exceptional video assets at the ready offered the RACVB the opportunity to punch back when Forbes dissed the city...and about one of the most interesting internships one could imagine.