John Lambeth: Tourism Improvement Districts

As the pressure builds on public sector investment into Destination Marketing, smart DMOs are looking for alternative revenue streams...and the most successful strategy for over 200 communities has been establishing Tourism Improvement Districts. On this episode of DMOU, we catch up with the man who has had a hand in virtually all of them, John Lambeth of Civitas. In this wide ranging conversation, John shares the genesis of the concept, how DMOs can begin down the path and some exciting news regarding how the Improvement District movement is seeing expansion to other sectors of the hospitality industry. This is a "must-listen" for anyone concerned with the future viability of DMOs.