Monica Smith: Achieving Success on Capitol Hill...and at Home

While most in the Destination Marketing sector signed up because we loved Sales, Marketing and our communities, being adept at politics is becoming more important with each passing year. Monica Smith, CEO of the Southeast Tourism Society, joins DMOU to share her experiences in communicating the value of Destination Marketing and the Visitor Economy to elected leaders...from the nation's Capital to back home in Georgia. In this episode, you'll gain common sense insights into working with legislative leaders (and members of their staff), finding common ground on which you can agree and why taking your message to Capitol Hill is such a powerful move.