Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development

DMOs have been marketing to meeting planners for years and the opportunity to innovate their approach is huge. Digital Edge, headed by Mya Surrency and Shirley Smith, helps DMOs use tactics to appeal to meeting planners in new and different ways. Mya joins DMOU to discuss a recently developed program focusing on creating partnerships with local economic development offices to develop more targeted group business and create more alliances in-market.