Sara Brish: Using DMO Technology to Punch Above Your Weight Class

Stevens Point is the 28th largest city in Wisconsin, yet its DMO's utilization of sector-specific technology rivals first-tier destinations across the country. We sit down with Sara Brish of the Stevens Point Area CVB to discuss her philosophies on investing in technologies to compete more effectively and operate more efficiently...and not letting destination size or budget prevent her DMO from operating like a major market operation.