DMOU: Destination Marketing Organization University

Dave Nolan: Lessons Learned from a Former DMO Pro

August 16, 2020

17 years ago, Dave Nolan was serving as the CEO of what is now known as Destination Cleveland. To say he was riding high would be a considerable understatement. Awarded the key to the City, his Convention Sales Team was shattering production records (without a convention center), the national media had fallen in love with the city's renaissance...and then, it all came crashing down. They weren't "rookie mistakes," Dave says. "They were veteran mistakes." He recently reached out to DMOU to share the caution signs he says he missed in hopes that others never have to go through what he did. Join Bill and Dave in this, at times, painful and yet powerful conversation.

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