DMOU: Destination Marketing Organization University

Gary Sherwin: A New Model for Destination Marketing

June 3, 2020

In our last Z-News Commentary, we opined that the traditional structure for community marketing and development was passe. Indeed, Gary Sherwin has been experimenting with a more logical structure for years in Newport Beach. In this edition of DMOU, Gary shares the genesis story of Newport Beach & Company, an organizational structure that may be the new model for communities across North America in the post-COVID world. He also discusses his view that DMO Sales may be more important now than ever before...and reveals a Bonus Round answer about his youth in Hollywood that you'll love.

Want a visual as Gary walks through the Org Structure? Click HERE. And, if you want to really want to head down the rabbit hole, click HERE for one of the most impressive Business Plans we've ever seen.

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