DMOU: Destination Marketing Organization University

Julie Pingston: Developing a Sensory Sensitive Destination

September 18, 2019

DMOs often talk about making their destinations “Visitor Ready,” but what about those prospective visitors that are unable to experience our communities due to sensory or developmental issues? On this edition of DMOU, the Greater Lansing MI’s Julie Pingston walks us through how a sensory-friendly theatrical performance of “The Lion King” led to a complete re-thinking of how the Organization would reach out to this previously under-served market. And, you’ll learn how they have engaged over 850 individuals in the community to be trained to assist these individuals.

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