DMOU: Destination Marketing Organization University

Kalene Griffith: Creating the Seat at the Table

June 24, 2020

On this episode of DMOU, Bill Geist hangs with Bentonville CVB CEO Kalene Griffith to drill down on how her DMO has become a model of community engagement. From weekly meetings with key community leaders to being engaged in virtually everything that screams Bentonville, Kalene has developed an agency that is a true Shared Community Value. You'll hear her strategy for engaging community leaders, building a rock star staff...and how Rugby prepared her for leading her organization.

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