DMOU: Destination Marketing Organization University

Katherine O’Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative

July 1, 2020

Richmond Region Tourism EVP Katherine O'Donnell joins DMOU to share how her Organization has made significant strides in changing her destination's narrative with two community-based initiatives to highlight and support LGBTQ and Black Tourism. Far from "checking a box," Katherine walks us through the extensive process RRT used to ensure deep community engagement. She also discusses how the RRT Board recently made the difficult decision to advocate for the removal of Confederate Statues, despite concerns by some that such a move would negatively impact the Visitors Economy. If Diversity and Inclusion are increasingly on your radar, this is an episode you need to hear.

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