DMOU: Destination Marketing Organization University

Katie Cook: Next-Gen Trends in Digital Destination Marketing

August 12, 2019

What keeps one of the top Digital Marketers in the DMO space up at night? Visit Austin’s Katie Cook shares her thoughts on the new expectations regrading attribution, new tracking tools that enable smarter marketing decisions (as well as destination development advocacy) and what’s around the next corner (both exciting and potentially disturbing). Plus...a brief travelogue from an island destination you've likely never visited.