DMOU: Destination Marketing Organization University

Linda John: The NextGen Visitors Center

June 24, 2019

Is the Visitor Information Center still viable? In this episode of DMOU, we meet Linda John, the CEO of Visit Eau Claire WI. She shuttered her Visitor Center a decade ago, believing them to be passe. She moved to a mobile Visitors Center, which she has just sold. Today, she is back to welcoming the world to a new physical Visitors Center...with an entirely new philosophy.

Check out this walk-through video...and hear the background on this edition of DMOU.


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