DMOU: Destination Marketing Organization University

Martha Sheridan: All In with DEI and a TID

September 28, 2021

Since taking the reins of the Greater Boston CVB in 2018, Martha Sheridan has been on a whirlwind ride, made even more so with the events of the past 18 months. Hear the former Destinations International Chair describe how her DMO worked with the City to make the destination more welcoming, secured a Tourism Improvement District during COVID and share the lessons learned in her first three years in a Top 25 city. Oh yeah...and how she found her way into the Destination Marketing world in the Bonus Round Question.

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