DMOU: Destination Marketing Organization University

Spero Batistatos: A DMO that Markets to Future Residents

June 24, 2019

Longwoods International's "Halo Effect" study proved there was a direct correlation between tourism marketing and an increased interest to move to a destination. The South Shore Convention & Visitors Authority took that concept to its ultimate expression by partnering with other community development entities to launch a "Grass is Greener" campaign to attract Illinois residents to move to Indiana. CEO Spero Batistatos shares the evolution and execution in this episode of DMOU...plus a few other gems.

To see the "Grass is Greener" campaign, click HERE

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